FREE DOWNLOAD - VISION PAPER

Greenwashing often occurs not out of corporate deceit but due to a gap between the current technological capabilities and the sustainability goals that companies aspire to achieve. Many businesses are earnestly committed to sustainability but are hindered by the lack of advanced, economically viable technologies, which leads them to unintentionally make exaggerated claims about their environmental initiatives. As technology evolves and becomes more integrated into business operations, it is expected that companies will be better able to meet their sustainability commitments authentically, thereby reducing instances of greenwashing. The vision paper highlights the urgent need for the development and adoption of new technologies that can cost-effectively integrate sustainable practices at the core of business operations, aligning environmental efforts with business efficiency and profitability.